(Download the marketing jargon dictionary below, even if you're just testing yourself...)
Make no mistake, if you are passionate about a certain field then there won't be many acronyms that you don't understand, it's just that when they're used for the hell of it (which is what I experienced recently) communication breaks down and people stop listening.
I was in a meeting with a number of marketers who appeared to be having a competition as to who could cram the most buzz words into one meeting (you've probably experienced this) It struck me that so many marketing agencies over-complicate what they are trying to say.
I thought to make things a little more interesting I'd throw in a couple of made up acronyms as a test to see if these marketers would go along with what I was saying, expose my pranks or try to compete. I asked the lead 'abbreviant' whether he thought his 'BLST' was was capturing high visitor numbers and if his 'CRP' was engaging his audience?
Amazingly (expecting to be exposed for my joviality) my peer actually attempted to answer me as if what I had said was a genuine query! Then someone piped up "What's the eta Mike?" Another said "that's right in the ball park and on the green." The bloke next to me trying not to smirk said "if we don't get this motor running, we're going to look like baffled bush babies", which was my particular favourite. Then the woman opposite me asked "should we double opt in Mike?"
Another 100 acronyms later, Mike was still enjoying the sound of his own voice while being interjected by people in the group who had got the joke.
The problem with marketing theory is that you can get lost in the jargon, forget the purpose of what you're trying to achieve and worse of all; stop listening!
Our philosophy at Quattro Digital Marketing is to move you're business forward:
We Listen to the challenges you face.
We Take Time to understand.
We Help.
Many companies use industry jargon rather than actually asking their client what they need/would like them to do. We use clear, informed, intelligent advice that is understandable and practical.
If you find yourself in a meeting filled with marketing acronyms or jargon, download our FREE marketing jargon dictionary which deciphers the most commonly used terms, or head over to our website to find out what a jargon free meeting with us would be like.
Feel free to add your own deciphered abbreviations (including funny ones if you like!)