So your online marketing is working and website visits are on the increase, but you’ve still not had an enquiry, what’s gone wrong?
This week I got chatting to a potential client who was experiencing this exact problem. They had discovered that much of their engagement and traffic had originated from Facebook. They created a great Facebook advertising campaign to take advantage of this to really drive traffic to a specific offer. The Facebook campaign itself was a success and delivered thousands of new visitors to their online shop. But after all this activity there was no noticeable change in sales?
Unfortunately this client is not alone in this situation. Many businesses put a huge amount of effort and focus into attracting visitors, but often overlook what happens to those visitors when they arrive on their site.