Who wouldn't love a constantly evolving website? GDD is the future

Posted by Joy on 11 May 2016

So firstly you're thinking 'what is GDD and how can it help my business?'

GDD or Growth Driven Design is a methodology for delivering websites based on how users actually use them. The key benefit for businesses is that GDD websites' deliver a much greater ROI in terms of user experience and lead generation than their traditional counterparts.

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Topics: Website Design

Is Your Website Easy to Use? Make it Friendly in 7 Steps

Posted by Joy on 10 November 2015

Many companies overlook the fundamentals of converting website traffic into leads.

In this blog I will discuss ways in which you can improve your websites conversion rate by addressing 7 simple user experience tasks. We've also got a free E-guide on 'How to Convert Web Visitors into Enquiries.' which you can download at the end of the blog.

Often businesses overlook the design and user experience of their website, focussing instead on marketing it and driving website visitors to it. But without a good experience for site visitors and mechanisms in place to convert those visitors into leads, the website is only achieving a fraction of its potential.  How often have you browsed your own website in your customers’ shoes? Do they experience it in the way you expect them to? Take a look at it now with fresh eyes; open a new tab and take a good look...
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Topics: Website Design

Why Conversion Rate Optimisation (CRO) is Essential

Posted by Joy on 21 October 2015

So your online marketing is working and website visits are on the increase, but you’ve still not had an enquiry, what’s gone wrong?

This week I got chatting to a potential client who was experiencing this exact problem. They had discovered that much of their engagement and traffic had originated from Facebook. They created a great Facebook advertising campaign to take advantage of this to really drive traffic to a specific offer. The Facebook campaign itself was a success and delivered thousands of new visitors to their online shop.  But after all this activity there was no noticeable change in sales?

Unfortunately this client is not alone in this situation. Many businesses put a huge amount of effort and focus into attracting visitors, but often overlook what happens to those visitors when they arrive on their site.

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Topics: Website Design

How To Maximise Your Website Performance.

Posted by Joy on 01 October 2015

If you've just arrived here, this is part two of this weeks topic "12 Critical Factors to Ensure Maximum Website Performance". Click here to read Tuesday's blog before reading on.

If you've read Tuesday's blog, welcome back. Here's a recap of what I'd discussed in part one and the first six critical factors I covered.

The goal of this artlicle is to show you how little changes can make a huge difference. Businesses all too frequently underestimate and miss the little things that make the difference between a good website and great website performance. It only takes one small mistake or omission in your website to hamper search visibility or to turn the potential client off.

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Topics: Website Design

12 Critical Factors to Ensure Your Business has a Website that Works

Posted by Joy on 29 September 2015

Don’t overlook the little things that make great websites.

Your business website is your virtual shop window, showcasing your products and services 24 hours a day. It is the most important piece of your marketing collateral and the one thing that all your marketing activity points back to.

So often though, businesses underestimate this and miss the little things that make the difference between a good website and a great website that works. It only takes one small mistake or omission in your website to hamper search visibility or to turn a potential client off.

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Topics: Website Design

Get found by Google. 7 easy website design tips to optimise your pages

Posted by Neil Clarke on 23 July 2015

There are seven key elements that every page of your website should have to be found in search results, does your website have them all?

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Topics: Website Design

Website design tips to keep visitors – try the 5 second test

Posted by Neil Clarke on 15 July 2015

It takes 5 seconds for a consumer to decide whether your website is the one they’re looking for or not. Does your website pass the 5 second rule?

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Topics: Website Design