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The Quattro Blog

Welcome to the Quattro Blog — your trusted resource for all things CRM and business growth. From choosing the right CRM platform to streamlining sales processes and driving smarter customer engagement, we share expert insights to help you unlock the full potential of your CRM strategy. Whether you're migrating systems, integrating HubSpot, or looking to align marketing and sales, you're in the right place.

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Latest Post

Email marketing campaigns: the importance of good data

When it comes to marketing, the impact of a good email campaign cannot be underestimated. But have you taken a moment to consider how your data might be skewing your results? Not investing time into...

By: Jade Date: 20/07/2026

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By: Date: 01/10/2024

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EV Charging Industry & HubSpot's CRM

Transforming the EV Charging Industry with HubSpot: How Quattro Can Help

By: Sam Baker Date: 11/09/2024

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SEO-How Do I Get My Expo Webpage Found? Websites for Manufacturers

By: Shona Date: 08/05/2019

What you manufacture is bespoke – shouldn’t that give you the edge over other manufacturers when it comes to your presence online? Unfortunately, in this competitive environment this isn’t necessarily the case.

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3 minute read

Digital marketing for manufacturers, increase Your lead generation

By: Joy Date: 10/04/2019

There is a common misconception that manufacturers are behind the trend when it comes to marketing and increasing their online presence compared to other industries. We have found that the manufacturers that approach us for help with their lead generation and digital marketing actually know exactly what they want and have an idea on how to achieve it (the biggest marketing challenge for...

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4 minute read

Get Prospects to Your Manufacturing Expo Using Your Current Software Tools

By: Shona Date: 02/04/2019

As a business there will be tools which you use for the everyday promotion of your business and products/services. Like everyone, you need to attract prospects, gain their interest and their trust, nurture them with information which resonates with them and eventually win their business.

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3 minute read

How To Attract Leads To Your Next Manufacturing Expo Stand

By: Joy Date: 26/03/2019

Earmarking budget and resources to an industry lead expo is a huge commitment for most companies. You want to ensure that you get your monies worth out of every show. Being given a role in an organisation's expo’ team is both exciting and daunting for most people, even the most experienced of sales people. To help you attract leads to your next expo, we have compiled a list of must dos and a few...

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4 minute read

Hiring a stand at the next manufacturing expo? Plan - why, what & when

By: Shona Date: 12/03/2019

Plan - why, what, when? Start thinking about which expo/audience suits your organisation to discover which to showcase your products/services. When is it? Is that long enough to consider your objectives for exhibiting, time to design and build your stand? Time to create a full marketing campaign that runs before, during and after the show? To help you get your manufacturing expo plan right, we...

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2 minute read

7 Top Tips for Being Successful in Sales

By: Tate Lasquros Date: 07/02/2019

It’s never easy finding the best routine for your sales process nor is it easy to find a rhythm that suits you, at first. In fact, it’s kind of scary and worrying, especially starting a new role or even company, as you want to perform well and get off to a good start. How do you do it? Do you read books on sales motivation? Do you speak with sales people who are experts in their industry? Many...

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3 minute read

Prospecting and How to Choose Best Fit Customers

By: Tate Lasquros Date: 31/01/2019

Not every company is a good fit for your products/services so how do you ensure you are attracting the best fit customers? Prospecting and finding the right type of people to talk to, who are both a good fit for their business and yours. Targeting the right audience is key to growing your sales pipelines and your business as a whole, every company will have a specific target market in mind that...

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3 minute read

How to Generate Leads from High Net Worth Individuals

By: Joy Date: 23/11/2018

Whether you are selling high end goods or good quality services, targeting high net worth individuals (HNWIs) is a completely different game than attracting prospects in general. This group are highly skilled, digitally savvy and spend a lot of time online, they’re well-read and extremely selective on which brands they share their personal info’ with and when sharing on social. This article gives...

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4 minute read

Sales Automation tools for the new age

By: Tate Lasquros Date: 09/11/2018

Being in sales for quite a while, I know all too well about time efficiency and trying to make the most of your day. You plan your day to make X amount of calls, follow up with emails or send out X amount of emails to try and create new business opportunities for yourself. Now sometimes you might fall a little behind following up with tasks, emails and calls simply because you either forget or...

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2 minute read

Business Acquisition – Which Content Types for Your Sales Leads?

By: Tate Lasquros Date: 02/07/2018

In 2018, grow focussed businesses need to market to their specific audience With relevant, helpful content; content that is easily found when prospect is seeking a solution. The web has become a noisy place, saturated with content that makes it difficult for your organisation to stand out. In this blog I’d like to update how the type of content you create and when you use it can help you with...

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5 minute read

Changing the Definition of Personal Data – GDPR Guide

By: Joy Date: 27/03/2018

The world has changed in the last 20 years. This is the last time that the laws governing privacy and security were updated. There is much we as a society need to do in order to protect our fundamental human rights. We only need to look at the advancement in cloud-based software, smart gadgets, social apps and email marketing automation. No wonder it’s taken 4 years to prepare these EU General...

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2 minute read

GDPR Guide - What’s a DPO and does my Business Need One?

By: Joy Date: 20/03/2018

This section of our GDPR blog series covers what a DPO is, whether your business needs one and outlines the responsibilities, qualifications and role of a DPO. This mandatory position ensures that your organisation is compliant with the European Union’s General Data Protection Regulations (GDPR)

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1 minute read

GDPR Guide, Business Tools and Jargon Free Info’

By: Joy Date: 13/03/2018

Read Quattro’s GDPR Guide and series of blogs every week to discover all you need to know about GDPR. Receive web and marketing tools from double opt in templates and check lists to ideas on how to market your business in the new GDPR landscape. You know that you only have approx’ two months until the EU General Data Protection Regulation laws apply, so start reading our guide now…

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2 minute read

Need to Predict Sales Accurately But No Time Machine? Download Free Sales Pipeline Template

By: Joy Date: 22/12/2016

Whether you currently use a sales leads scoring system, statistical analysis, a time machine or meet with a clairvoyant, we all find it difficult to predict accurately which of our sales prospects will buy and when they're likely to do it. The quickest way for a business to grow is to take charge and effectively manage the sales pipeline. The more up-to-date and accurate your sales pipeline, the...

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2 minute read

8 Take-Aways on Why You Should Attend Inbound

By: Joy Date: 15/11/2016

Well after returning to the UK yesterday after a whirlwind visit to Boston it's difficult to know where to start! This amazing event is packed full of business owners, marketing professionals, web developers, savvy socialites, content writers and more, all sharing their stories and expertise. Along with meeting and making many friends from a variety of backgrounds, there is also so much to learn...

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5 minute read