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The Quattro Blog

Welcome to the Quattro Blog — your trusted resource for all things CRM and business growth. From choosing the right CRM platform to streamlining sales processes and driving smarter customer engagement, we share expert insights to help you unlock the full potential of your CRM strategy. Whether you're migrating systems, integrating HubSpot, or looking to align marketing and sales, you're in the right place.

 
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Featured Post

EV Charging Industry & HubSpot's CRM

By: Sam Baker Date: 11/09/2024

Transforming the EV Charging Industry with HubSpot: How Quattro Can Help

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In a Nutshell What is Marketing Automation?

By: Joy Date: 15/02/2021

What is marketing automation? Marketing automation streamlines, automates and measures marketing tasks. If your company is not currently using automation software your competitors soon will be, as more and more companies are starting to realise that it solves most common marketing problems such as: Lack of time Lack of communication between sales and marketing teams Lack of ‘on the spot’ ideas...

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2 minute read

Really Easy and Effective SEO for Manufacturers - The Game Plan

By: Joy Date: 25/08/2020

There’s an open secret regarding SEO for manufacturers which other industries are quietly jealous of: SEO is (relatively) easy for manufacturing companies.

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4 minute read

How sales and marketing work together helping customers in tough times

By: Joy Date: 08/06/2020

The impact of the current health crisis has touched all of our lives in some way, bringing with it uncertainty and concerns for what the future will hold. At this time, not only will your teams be looking to you for guidance and reassurance, but so too will your customers. Our customers have been amazing at letting us know where and when they need extra help and support. Whether its additional...

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3 minute read

How to Do a Content Audit & Increase Your UK Manufacturing Organic Google Rankings

By: Joy Date: 01/10/2019

Just think about all the content your business has produced over the years from website copy to press releases, brochures, blogs or newsletters. Some of this content might just need an update and some perhaps no longer applies to your current business offering. Whatever the reason for your ‘spring clean’ a content audit not only lets you re-evaluate what’s working and what’s not but also enables...

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3 minute read

Digital marketing for manufacturers, increase Your lead generation

By: Joy Date: 10/04/2019

There is a common misconception that manufacturers are behind the trend when it comes to marketing and increasing their online presence compared to other industries. We have found that the manufacturers that approach us for help with their lead generation and digital marketing actually know exactly what they want and have an idea on how to achieve it (the biggest marketing challenge for...

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4 minute read

How To Attract Leads To Your Next Manufacturing Expo Stand

By: Joy Date: 26/03/2019

Earmarking budget and resources to an industry lead expo is a huge commitment for most companies. You want to ensure that you get your monies worth out of every show. Being given a role in an organisation's expo’ team is both exciting and daunting for most people, even the most experienced of sales people. To help you attract leads to your next expo, we have compiled a list of must dos and a few...

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4 minute read

How to Generate Leads from High Net Worth Individuals

By: Joy Date: 23/11/2018

Whether you are selling high end goods or good quality services, targeting high net worth individuals (HNWIs) is a completely different game than attracting prospects in general. This group are highly skilled, digitally savvy and spend a lot of time online, they’re well-read and extremely selective on which brands they share their personal info’ with and when sharing on social. This article gives...

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4 minute read

Changing the Definition of Personal Data – GDPR Guide

By: Joy Date: 27/03/2018

The world has changed in the last 20 years. This is the last time that the laws governing privacy and security were updated. There is much we as a society need to do in order to protect our fundamental human rights. We only need to look at the advancement in cloud-based software, smart gadgets, social apps and email marketing automation. No wonder it’s taken 4 years to prepare these EU General...

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2 minute read

GDPR Guide - What’s a DPO and does my Business Need One?

By: Joy Date: 20/03/2018

This section of our GDPR blog series covers what a DPO is, whether your business needs one and outlines the responsibilities, qualifications and role of a DPO. This mandatory position ensures that your organisation is compliant with the European Union’s General Data Protection Regulations (GDPR)

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1 minute read

GDPR Guide, Business Tools and Jargon Free Info’

By: Joy Date: 13/03/2018

Read Quattro’s GDPR Guide and series of blogs every week to discover all you need to know about GDPR. Receive web and marketing tools from double opt in templates and check lists to ideas on how to market your business in the new GDPR landscape. You know that you only have approx’ two months until the EU General Data Protection Regulation laws apply, so start reading our guide now…

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2 minute read

Our Agency's Story; What is the Best CRM Software?

By: Joy Date: 16/05/2017

We needed a really simple to use, Customer Relationship Management (CRM) System. An organised system that followed our prospects from their first ever communication with us to a sale and beyond, that kept our pipeline in check and a platform that grew with us. This is basically our story of how we chose our CRM and why. Hopefully this blog will help you decide and stop you from making one of the...

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4 minute read

Need to Predict Sales Accurately But No Time Machine? Download Free Sales Pipeline Template

By: Joy Date: 22/12/2016

Whether you currently use a sales leads scoring system, statistical analysis, a time machine or meet with a clairvoyant, we all find it difficult to predict accurately which of our sales prospects will buy and when they're likely to do it. The quickest way for a business to grow is to take charge and effectively manage the sales pipeline. The more up-to-date and accurate your sales pipeline, the...

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2 minute read

8 Take-Aways on Why You Should Attend Inbound

By: Joy Date: 15/11/2016

Well after returning to the UK yesterday after a whirlwind visit to Boston it's difficult to know where to start! This amazing event is packed full of business owners, marketing professionals, web developers, savvy socialites, content writers and more, all sharing their stories and expertise. Along with meeting and making many friends from a variety of backgrounds, there is also so much to learn...

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5 minute read

What’s Important a Lead or a Qualified Lead in Manufacturing?

By: Joy Date: 30/06/2016

There’s a growing trend in the manufacturing industry of business owners who are tired of spending time and money on unqualified leads not ready to buy and of demotivated sales teams.

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3 minute read

Who wouldn't love a constantly evolving website? GDD is the future

By: Joy Date: 11/05/2016

So firstly you're thinking 'what is GDD and how can it help my business?' GDD or Growth Driven Design is a methodology for delivering websites based on how users actually use them. The key benefit for businesses is that GDD websites' deliver a much greater ROI in terms of user experience and lead generation than their traditional counterparts.

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2 minute read
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