Branding is the visual identifier for your business. It starts with a name and a logo and extends to every point of contact you have with your customers. Implemented correctly a brand will establish a business within the marketplace, it will make the business stand out amongst its competitors and gain and build customer loyalty.
If you look around at brands that are really successful you’ll see that their success is due to the way in which they have managed their brand. Look at Apple (a favourite among most creative agencies) every interaction a consumer has with the company is carefully designed and considered. From advertising, packaging and product literature, the way the online stores are designed even the reply emails you get from a support enquiry; everything is considered.
A brand like ‘Apple’ is not just a logo it is the consumers perception of a company that makes electronics. The tone of messaging, the style of typography, the use of white space, the open reassuring tone which permeates everything they do. And why do they do this? Because done well it builds customer loyalty and loyal, engaged, loved customers are the lifeblood of successful business.
Apple have built customer loyalty and engagement to such an extent that their customers are now more like fans than customers.
The Quattro approach to branding
How we build brands:
It all starts here. If you want to grow your business and attract new customers your brand strategy needs to be right. Our brand strategists will work with you to develop your value proposition. This is what makes you unique in your market and what makes you better qualified than your competitors to help potential customers. It is also the key element that informs the direction of all the steps that follow.
Our team of brand designers will work with you to take your brand strategy and apply it to a complete new look and feel for your business. This starts with a new logo and strap-line, but extends to what fonts you should use, what colours best represent your business and the tone of voice you should take in your messaging. It is a complete visual exploration of your brand which completes with a set of corporate guidelines which detail all the decisions we make with you. With these guidelines you can be confident that your new brand will always look and feel the same wherever it is seen.
This is all about applying your new brand to all of your marketing collateral. We approach this in a very measured way by creating a phased roll-out plan. This details the items that your customers will see in order of importance and ensures that your new brand completely replaces your old, or in the case of a new brand is applied to every interaction you’ll have with your new customers.
Once we’ve agreed a roll out plan out team of designers begin applying your new brand. Typical items in a roll-out plan include;
- Websites (redesign or rebuild)
- Business Stationery (letterhead, business cards, compliment slips etc.)
- Document templates (Word, Powerpoint, Keynote or Prezzi)
- Email signatures
- Social Channels