Whatever business you are in, a successful website will be one that effectively represents your brand online, one that takes its users on a journey through to a sale.
What makes a successful website.
Everyone will define success differently, but for us, a successful website will achieve the following:
- effectively represent your brand online
- attract and engage audiences
- convert those audiences into leads
We see so many websites that fulfill the first item but fail to address the second two and that is where we differentiate ourselves from many of our competitors – we create and market websites with the ultimate aim of generating business for you.
How do we do this?
We apply our inbound methodology to the websites we create.
We work with you to profile your customers and your competitors, to establish what their needs and requirements are. Sitemaps and wireframes are then created to plot each of your visitor journeys through the website, establishing key conversion points along the way. We research the key search terms that your customers will use to find you and formulate a content plan to feature those terms in the most appropriate places.
If you engage with our inbound marketing services, our inbound team will get involved at this point to take your content plan and build an inbound strategy around it to attract customers to your website.
Once the siteplan and wireframes are done it is over to our team of web designers. They will take your brand guidelines and create stunning designs for your new website that sit perfectly with your brand.
If you need a new brand, or if the audience research suggests it’s time to refresh your identity we have brand consultants and logo designers who can help.