Social media marketing is about creating a social audience to receive, share and engage with your marketing content. It’s hugely important for all businesses, especially young and growing ones, as a way of gaining brand attention, engaging with potential clients and creating website traffic.

So often we hear potential clients say “we’re blogging and creating great content but not getting much website traffic from it”. In the majority of cases it’s because they haven’t got a network to distribute this content to, and this is where social media marketing comes in.

How we can help you

Audience research

The first thing we do is learn about your potential clients and find out where they go to find products and services like yours. We look at the types of conversations they engage with online and establish who are the key influencers in your market. While having a lot of social media followers may feel like a good thing it’s not going to be very effective if they’re not the right kind of followers ie, potential clients, so audience research is key to your success on social media.

Social channel discovery

Once we know who your potential clients are, we can then determine which social spaces your company needs to be on to engage with them. We will work with you to get each social account setup and branded correctly. Consideration is also given to the best ways of integrating these channels into your website. This has a dual purpose, it encourages website visitors to share and engage with your brand on social media and encourages visitors on your social media channels to engage with your website.

Building and engaging your audience

After you’re social channels are in place the next step is to start building your audience and engaging with them, but how do you do this?

Help planning your content

We’ll work with you to create content strategies that will provide you with guidelines and a framework for you to follow. One of the hardest parts of social media, is knowing what to post and when. Our strategies will detail what messages you should communicate, where and how often. They will recommend what hash tags should be used, what style of imagery and tone of voice should be adopted to get the best user engagement.

Posting and delivering content

Social media by its very nature is organic and requires review and engagement on a daily, sometimes hourly basis. If you don’t have the time and internal resource to monitor your social channels this frequently, we can provide you with strategies to help you automate content delivery and provide guidance for monitoring and engagement.

Alternatively if you want to outsource your social media activity, we have seasoned social media executives who will build and engage social audiences for you. They will monitor your social channels daily and will provide reactive and proactive content delivery informed by your content strategy.

Get social

For guidance and help building your social media audience contact one of our consultants today. Alternatively head over to our blog for hints, tips and advice to get the most from your website and start generating more sales leads.