Growth Driven Marketing - help & advice from Quattro (2)

BLOG

The Quattro Blog

Welcome to the Quattro Blog — your trusted resource for all things CRM and business growth. From choosing the right CRM platform to streamlining sales processes and driving smarter customer engagement, we share expert insights to help you unlock the full potential of your CRM strategy. Whether you're migrating systems, integrating HubSpot, or looking to align marketing and sales, you're in the right place.

 
blog-listing
Featured Post

EV Charging Industry & HubSpot's CRM

By: Sam Baker Date: 11/09/2024

Transforming the EV Charging Industry with HubSpot: How Quattro Can Help

Read Article

Changing the way you think about marketing - my new path

By: Kelly O'Toole Date: 09/11/2020

Changing the way you think about marketing Hello, my name is Kelly and I’m new here, so I thought I’d share a bit about myself and how I got here.

Read Article
2 minute read

How Smart Website Content Turns Leads into Sales

By: Neil Clarke Date: 30/09/2020

Smart website content has created quite a stir in the web development world, as well as turned heads in professional circles. You can create effective smart content that has high chances of converting your leads into sales on your companies site. Read on for insights on what is smart content, how to create it and the impact it has on your user experience, sales and conversions.

Read Article
3 minute read

Really Easy and Effective SEO for Manufacturers - The Game Plan

By: Joy Date: 25/08/2020

There’s an open secret regarding SEO for manufacturers which other industries are quietly jealous of: SEO is (relatively) easy for manufacturing companies.

Read Article
4 minute read

How sales and marketing work together helping customers in tough times

By: Joy Date: 08/06/2020

The impact of the current health crisis has touched all of our lives in some way, bringing with it uncertainty and concerns for what the future will hold. At this time, not only will your teams be looking to you for guidance and reassurance, but so too will your customers. Our customers have been amazing at letting us know where and when they need extra help and support. Whether its additional...

Read Article
3 minute read

How to keep your sales team motivated during a crisis

By: Tate Lasquros Date: 12/05/2020

Whilst most of us have become accustomed to our new working conditions, for a sales team that’s used to the buzz of a busy office, adjusting to working remotely and a decrease in leads can be more of a challenge; and managing that team can be even harder. Keeping your sales team engaged and optimistic is key to the success of your company but finding ways to do just that can be difficult without...

Read Article
2 minute read

Tips for working remotely and surviving lockdown

By: Jade Date: 31/03/2020

In these unprecedented times, working from home is fast becoming the norm. Being comfortable in your surroundings with limited distractions and a high level of productivity is key to setting yourself up so that you are able to perform your job to the best of your abilities. Whilst the temptation might be to roll straight out of bed and log in, unfortunately this won’t help with your productivity...

Read Article
2 minute read

Planning your successful CRM migration

By: Shona Date: 14/11/2019

Which CRM are You Currently Using? While the solution you are currently using may fall short of your current business requirements for data management, there must be elements of the process which work for your business (otherwise why would you have been using it for such a period of time?). Analyse your business requirements for each team who will be using the CRM moving forwards Document them...

Read Article
3 minute read

How to Do a Content Audit & Increase Your UK Manufacturing Organic Google Rankings

By: Joy Date: 01/10/2019

Just think about all the content your business has produced over the years from website copy to press releases, brochures, blogs or newsletters. Some of this content might just need an update and some perhaps no longer applies to your current business offering. Whatever the reason for your ‘spring clean’ a content audit not only lets you re-evaluate what’s working and what’s not but also enables...

Read Article
3 minute read

SEO-How Do I Get My Expo Webpage Found? Websites for Manufacturers

By: Shona Date: 08/05/2019

What you manufacture is bespoke – shouldn’t that give you the edge over other manufacturers when it comes to your presence online? Unfortunately, in this competitive environment this isn’t necessarily the case.

Read Article
3 minute read

Digital marketing for manufacturers, increase Your lead generation

By: Joy Date: 10/04/2019

There is a common misconception that manufacturers are behind the trend when it comes to marketing and increasing their online presence compared to other industries. We have found that the manufacturers that approach us for help with their lead generation and digital marketing actually know exactly what they want and have an idea on how to achieve it (the biggest marketing challenge for...

Read Article
4 minute read

Get Prospects to Your Manufacturing Expo Using Your Current Software Tools

By: Shona Date: 02/04/2019

As a business there will be tools which you use for the everyday promotion of your business and products/services. Like everyone, you need to attract prospects, gain their interest and their trust, nurture them with information which resonates with them and eventually win their business.

Read Article
3 minute read

How To Attract Leads To Your Next Manufacturing Expo Stand

By: Joy Date: 26/03/2019

Earmarking budget and resources to an industry lead expo is a huge commitment for most companies. You want to ensure that you get your monies worth out of every show. Being given a role in an organisation's expo’ team is both exciting and daunting for most people, even the most experienced of sales people. To help you attract leads to your next expo, we have compiled a list of must dos and a few...

Read Article
4 minute read

Hiring a stand at the next manufacturing expo? Plan - why, what & when

By: Shona Date: 12/03/2019

Plan - why, what, when? Start thinking about which expo/audience suits your organisation to discover which to showcase your products/services. When is it? Is that long enough to consider your objectives for exhibiting, time to design and build your stand? Time to create a full marketing campaign that runs before, during and after the show? To help you get your manufacturing expo plan right, we...

Read Article
2 minute read

7 Top Tips for Being Successful in Sales

By: Tate Lasquros Date: 07/02/2019

It’s never easy finding the best routine for your sales process nor is it easy to find a rhythm that suits you, at first. In fact, it’s kind of scary and worrying, especially starting a new role or even company, as you want to perform well and get off to a good start. How do you do it? Do you read books on sales motivation? Do you speak with sales people who are experts in their industry? Many...

Read Article
3 minute read

Prospecting and How to Choose Best Fit Customers

By: Tate Lasquros Date: 31/01/2019

Not every company is a good fit for your products/services so how do you ensure you are attracting the best fit customers? Prospecting and finding the right type of people to talk to, who are both a good fit for their business and yours. Targeting the right audience is key to growing your sales pipelines and your business as a whole, every company will have a specific target market in mind that...

Read Article
3 minute read
1 2 3 4 5
... 6