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The Quattro Blog

Welcome to the Quattro Blog — your trusted resource for all things CRM and business growth. From choosing the right CRM platform to streamlining sales processes and driving smarter customer engagement, we share expert insights to help you unlock the full potential of your CRM strategy. Whether you're migrating systems, integrating HubSpot, or looking to align marketing and sales, you're in the right place.

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Latest Post

Email marketing campaigns: the importance of good data

When it comes to marketing, the impact of a good email campaign cannot be underestimated. But have you taken a moment to consider how your data might be skewing your results? Not investing time into...

By: Jade Date: 20/07/2026

Top Pick

By: Date: 01/10/2024

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EV Charging Industry & HubSpot's CRM

Transforming the EV Charging Industry with HubSpot: How Quattro Can Help

By: Sam Baker Date: 11/09/2024

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Life After Lockdown - Is Your Online Presence 'New Normal' Ready?

By: Kelly O'Toole Date: 17/03/2021

It’s been nearly a year since the first lockdown was enforced in the UK, we can all agree it’s been the strangest year, one we will certainly not forget and no doubt everyone will have very different memories of the last 12 months to reflect upon.

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2 minute read

Sales motivation during the Covid-19 Pandemic.

By: Josh Walker Date: 02/03/2021

Amidst the current Global Pandemic, it seems mildly inappropriate to be writing about sales and motivation during the crisis. How can we think about selling, motivating and targets/goals for our sector or business, when nothing is normal?

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3 minute read

In a Nutshell What is Marketing Automation?

By: Joy Date: 15/02/2021

What is marketing automation? Marketing automation streamlines, automates and measures marketing tasks. If your company is not currently using automation software your competitors soon will be, as more and more companies are starting to realise that it solves most common marketing problems such as: Lack of time Lack of communication between sales and marketing teams Lack of ‘on the spot’ ideas...

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2 minute read

Giving a little back, the perfect end to an imperfect year

By: Kelly O'Toole Date: 02/12/2020

There's no denying that 2020 has been such a strange year for everyone, most news stories are full of doom and gloom and there appears to be little going on to lift our spirits. As we enter December it's time to spread some cheer!

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2 minute read

Changing the way you think about marketing - my new path

By: Kelly O'Toole Date: 09/11/2020

Changing the way you think about marketing Hello, my name is Kelly and I’m new here, so I thought I’d share a bit about myself and how I got here.

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2 minute read

How Smart Website Content Turns Leads into Sales

By: Neil Clarke Date: 30/09/2020

Smart website content has created quite a stir in the web development world, as well as turned heads in professional circles. You can create effective smart content that has high chances of converting your leads into sales on your companies site. Read on for insights on what is smart content, how to create it and the impact it has on your user experience, sales and conversions.

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3 minute read

Really Easy and Effective SEO for Manufacturers - The Game Plan

By: Joy Date: 25/08/2020

There’s an open secret regarding SEO for manufacturers which other industries are quietly jealous of: SEO is (relatively) easy for manufacturing companies.

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4 minute read

How sales and marketing work together helping customers in tough times

By: Joy Date: 08/06/2020

The impact of the current health crisis has touched all of our lives in some way, bringing with it uncertainty and concerns for what the future will hold. At this time, not only will your teams be looking to you for guidance and reassurance, but so too will your customers. Our customers have been amazing at letting us know where and when they need extra help and support. Whether its additional...

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3 minute read

How to keep your sales team motivated during a crisis

By: Tate Lasquros Date: 12/05/2020

Whilst most of us have become accustomed to our new working conditions, for a sales team that’s used to the buzz of a busy office, adjusting to working remotely and a decrease in leads can be more of a challenge; and managing that team can be even harder. Keeping your sales team engaged and optimistic is key to the success of your company but finding ways to do just that can be difficult without...

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2 minute read

Tips for working remotely and surviving lockdown

By: Jade Date: 31/03/2020

In these unprecedented times, working from home is fast becoming the norm. Being comfortable in your surroundings with limited distractions and a high level of productivity is key to setting yourself up so that you are able to perform your job to the best of your abilities. Whilst the temptation might be to roll straight out of bed and log in, unfortunately this won’t help with your productivity...

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2 minute read

Planning your successful CRM migration

By: Shona Date: 14/11/2019

Which CRM are You Currently Using? While the solution you are currently using may fall short of your current business requirements for data management, there must be elements of the process which work for your business (otherwise why would you have been using it for such a period of time?). Analyse your business requirements for each team who will be using the CRM moving forwards Document them...

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3 minute read

How to Do a Content Audit & Increase Your UK Manufacturing Organic Google Rankings

By: Joy Date: 01/10/2019

Just think about all the content your business has produced over the years from website copy to press releases, brochures, blogs or newsletters. Some of this content might just need an update and some perhaps no longer applies to your current business offering. Whatever the reason for your ‘spring clean’ a content audit not only lets you re-evaluate what’s working and what’s not but also enables...

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3 minute read

SEO-How Do I Get My Expo Webpage Found? Websites for Manufacturers

By: Shona Date: 08/05/2019

What you manufacture is bespoke – shouldn’t that give you the edge over other manufacturers when it comes to your presence online? Unfortunately, in this competitive environment this isn’t necessarily the case.

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3 minute read

Digital marketing for manufacturers, increase Your lead generation

By: Joy Date: 10/04/2019

There is a common misconception that manufacturers are behind the trend when it comes to marketing and increasing their online presence compared to other industries. We have found that the manufacturers that approach us for help with their lead generation and digital marketing actually know exactly what they want and have an idea on how to achieve it (the biggest marketing challenge for...

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4 minute read

Get Prospects to Your Manufacturing Expo Using Your Current Software Tools

By: Shona Date: 02/04/2019

As a business there will be tools which you use for the everyday promotion of your business and products/services. Like everyone, you need to attract prospects, gain their interest and their trust, nurture them with information which resonates with them and eventually win their business.

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3 minute read