Growth Driven Marketing - help & advice from Quattro (3)

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The Quattro Blog

Welcome to the Quattro Blog — your trusted resource for all things CRM and business growth. From choosing the right CRM platform to streamlining sales processes and driving smarter customer engagement, we share expert insights to help you unlock the full potential of your CRM strategy. Whether you're migrating systems, integrating HubSpot, or looking to align marketing and sales, you're in the right place.

 
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Featured Post

EV Charging Industry & HubSpot's CRM

By: Sam Baker Date: 11/09/2024

Transforming the EV Charging Industry with HubSpot: How Quattro Can Help

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The Personal, Yet Professional Approach to Marketing Automation.

By: Tate Lasquros Date: 15/01/2019

Let's focus on video emailing and the power it has over a standard email. Referring back to the 'Project lion' course (mentioned in my previous blog 'Sales Automation tools for the new age') before Christmas, Dan introduced video emailing, how it works and the benefits it has over a standard email. Since using this, I can hands down say it works, simply because of the personal approach and the...

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2 minute read

IT'S A NUMBERS GAME - Building Your Sales Pipeline

By: Tate Lasquros Date: 18/12/2018

After writing my first blog on sales automation, I thought I’d focus on another key element: calling. When people hear the word calling in the sales world, most of the time they’re probably dreading it as its normally telesales or cold calling that they're thinking about. But with HubSpot, you learn an entirely new process and in fact it’s not cold calling at all – it’s warm Sales Leads that you...

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3 minute read

How to Generate Leads from High Net Worth Individuals

By: Joy Date: 23/11/2018

Whether you are selling high end goods or good quality services, targeting high net worth individuals (HNWIs) is a completely different game than attracting prospects in general. This group are highly skilled, digitally savvy and spend a lot of time online, they’re well-read and extremely selective on which brands they share their personal info’ with and when sharing on social. This article gives...

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4 minute read

Sales Automation tools for the new age

By: Tate Lasquros Date: 09/11/2018

Being in sales for quite a while, I know all too well about time efficiency and trying to make the most of your day. You plan your day to make X amount of calls, follow up with emails or send out X amount of emails to try and create new business opportunities for yourself. Now sometimes you might fall a little behind following up with tasks, emails and calls simply because you either forget or...

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2 minute read

Business Acquisition – Which Content Types for Your Sales Leads?

By: Tate Lasquros Date: 02/07/2018

In 2018, grow focussed businesses need to market to their specific audience With relevant, helpful content; content that is easily found when prospect is seeking a solution. The web has become a noisy place, saturated with content that makes it difficult for your organisation to stand out. In this blog I’d like to update how the type of content you create and when you use it can help you with...

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5 minute read

Changing the Definition of Personal Data – GDPR Guide

By: Joy Date: 27/03/2018

The world has changed in the last 20 years. This is the last time that the laws governing privacy and security were updated. There is much we as a society need to do in order to protect our fundamental human rights. We only need to look at the advancement in cloud-based software, smart gadgets, social apps and email marketing automation. No wonder it’s taken 4 years to prepare these EU General...

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2 minute read

GDPR Guide - What’s a DPO and does my Business Need One?

By: Joy Date: 20/03/2018

This section of our GDPR blog series covers what a DPO is, whether your business needs one and outlines the responsibilities, qualifications and role of a DPO. This mandatory position ensures that your organisation is compliant with the European Union’s General Data Protection Regulations (GDPR)

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1 minute read

GDPR Guide, Business Tools and Jargon Free Info’

By: Joy Date: 13/03/2018

Read Quattro’s GDPR Guide and series of blogs every week to discover all you need to know about GDPR. Receive web and marketing tools from double opt in templates and check lists to ideas on how to market your business in the new GDPR landscape. You know that you only have approx’ two months until the EU General Data Protection Regulation laws apply, so start reading our guide now…

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2 minute read

Our Agency's Story; What is the Best CRM Software?

By: Joy Date: 16/05/2017

We needed a really simple to use, Customer Relationship Management (CRM) System. An organised system that followed our prospects from their first ever communication with us to a sale and beyond, that kept our pipeline in check and a platform that grew with us. This is basically our story of how we chose our CRM and why. Hopefully this blog will help you decide and stop you from making one of the...

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4 minute read

Need to Predict Sales Accurately But No Time Machine? Download Free Sales Pipeline Template

By: Joy Date: 22/12/2016

Whether you currently use a sales leads scoring system, statistical analysis, a time machine or meet with a clairvoyant, we all find it difficult to predict accurately which of our sales prospects will buy and when they're likely to do it. The quickest way for a business to grow is to take charge and effectively manage the sales pipeline. The more up-to-date and accurate your sales pipeline, the...

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2 minute read

8 Take-Aways on Why You Should Attend Inbound

By: Joy Date: 15/11/2016

Well after returning to the UK yesterday after a whirlwind visit to Boston it's difficult to know where to start! This amazing event is packed full of business owners, marketing professionals, web developers, savvy socialites, content writers and more, all sharing their stories and expertise. Along with meeting and making many friends from a variety of backgrounds, there is also so much to learn...

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5 minute read

What’s Important a Lead or a Qualified Lead in Manufacturing?

By: Joy Date: 30/06/2016

There’s a growing trend in the manufacturing industry of business owners who are tired of spending time and money on unqualified leads not ready to buy and of demotivated sales teams.

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3 minute read

Who wouldn't love a constantly evolving website? GDD is the future

By: Joy Date: 11/05/2016

So firstly you're thinking 'what is GDD and how can it help my business?' GDD or Growth Driven Design is a methodology for delivering websites based on how users actually use them. The key benefit for businesses is that GDD websites' deliver a much greater ROI in terms of user experience and lead generation than their traditional counterparts.

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2 minute read

Energise Your Opportunities, Prioritise SEO Inbound marketing

By: Guest Blogger Date: 14/01/2016

SEO Really Works It might sound like a laborious task optimising your business website but SEO really does work. The problem many companies face is that they want to see immediate results, however SEO should be seen as a gradual branding scheme rather than just a marketing one.

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2 minute read

To Tweet or Not to Tweet? 5 Ways Twitter Helps Build Your Brand

By: Joy Date: 20/11/2015

To Tweet or Not to Tweet? That is the Question Many businesses don't take social channels seriously enough. Especially when you consider the branding and promotional potential these platforms offer.

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3 minute read
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