EV Charging Industry & HubSpot's CRM
Transforming the EV Charging Industry with HubSpot: How Quattro Can Help
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The Quattro Blog
Welcome to the Quattro Blog — your trusted resource for all things CRM and business growth. From choosing the right CRM platform to streamlining sales processes and driving smarter customer engagement, we share expert insights to help you unlock the full potential of your CRM strategy. Whether you're migrating systems, integrating HubSpot, or looking to align marketing and sales, you're in the right place.
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EV Charging Industry & HubSpot's CRM
By: Sam Baker Date: 11/09/2024
Transforming the EV Charging Industry with HubSpot: How Quattro Can Help
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3 minute read
What is a HubSpot Partner?
By: Sam Baker Date: 04/09/2024
What is a HubSpot Partner and Why Quattro is Your Ideal Choice
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2 minute read
HubSpot for Recruiters & My Journey from Recruitment to HubSpot
By: Sam Baker Date: 29/05/2024
Embracing New Horizons: My Journey from Recruitment to HubSpot Expertise with Quattro Introduction: A New Chapter Begins
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2 minute read
How To Increase B2B Business's Financial Security And Be Future Ready
By: Tate Lasquros Date: 10/06/2021
It’s been another very tough year for many businesses, a year that has made a lot of people stop and think about what they do, why they do it, and most importantly, how can I do it better? By knowing your clients and understanding THEIR needs, businesses can get ahead of the competition. Maybe you have thought about providing additional services? Where do you start and what services can you offer...
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3 minute read
How to Create Content that Connects with Prospects.
By: Josh Walker Date: 04/06/2021
Connecting with and converting potential prospects is the base of any sales or marketing function. Driving revenue and conversion rates is a core KPI for any business. This article offers you content strategy tips to help you attract your target audience.
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3 minute read
MRR & ARR - How to Calculate Correctly For Your SAAS Business
By: Tate Lasquros Date: 20/05/2021
If MRR and ARR are just letters that don't mean much to you right now, let me help break through the jargon and guide you through what they are, and why it's important that you know how to calculate yours correctly.
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3 minute read
Back to the office – is your business ready?
By: Kelly O'Toole Date: 06/05/2021
May is finally here and the next level of lockdown easing is about to kick in, what does that mean for you and your business?
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2 minute read
5 Ways to Use Blogging to Attract New Business
By: Tate Lasquros Date: 28/04/2021
5 Ways to Use Blogging to Attract New Business In a world where 70 million blog posts get published on WordPress alone every day, it can sometimes feel disheartening to try get your blog roaring and bringing you business.
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3 minute read
How We Can Help Your Business Grow Through HubSpot
By: Kelly O'Toole Date: 06/04/2021
“What’s HubSpot?” you ask. It’s basically the Ferrari of online marketing and customer relationship management. Best of all, many of its basic features are absolutely free, and the advanced features are all geared to maximise your ROI so that they end up paying for themselves when used correctly.
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3 minute read
Engaging Your Workforce After Furlough
By: Kelly O'Toole Date: 01/04/2021
The country is reopening and maybe it’s time to think about getting your teams off furlough and back to work. Covid-19 hasn’t gone away but we are approaching a return to normal life, people who have been on furlough or flexi-furlough can return to the workplace and your business can soon resume normal service… but what does that look like?
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2 minute read
Digital Inbound Marketing Strategy — Where Do You Start?
By: Kelly O'Toole Date: 23/03/2021
Digital Marketing is the catchphrase on everybody’s lips these days, particularly after the COVID-19 lockdowns. Companies which had their digital marketing strategy ticking along before the lockdowns are the ones who fared best. Those that didn’t have had to play catchup or worse, sink!
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3 minute read
Life After Lockdown – Is Your Online Presence "New Normal" Ready?
By: Kelly O'Toole Date: 17/03/2021
It’s been nearly a year since the first lockdown was enforced in the UK, we can all agree it’s been the strangest year, one we will certainly not forget and no doubt everyone will have very different memories of the last 12 months to reflect upon.
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2 minute read
Sales motivation during the Covid-19 Pandemic.
By: Josh Walker Date: 02/03/2021
Amidst the current Global Pandemic, it seems mildly inappropriate to be writing about sales and motivation during the crisis. How can we think about selling, motivating and targets/goals for our sector or business, when nothing is normal?
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3 minute read
In a Nutshell What is Marketing Automation?
By: Joy Date: 15/02/2021
What is marketing automation? Marketing automation streamlines, automates and measures marketing tasks. If your company is not currently using automation software your competitors soon will be, as more and more companies are starting to realise that it solves most common marketing problems such as: Lack of time Lack of communication between sales and marketing teams Lack of ‘on the spot’ ideas...
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2 minute read
Giving a little back, the perfect end to an imperfect year
By: Kelly O'Toole Date: 02/12/2020
There's no denying that 2020 has been such a strange year for everyone, most news stories are full of doom and gloom and there appears to be little going on to lift our spirits. As we enter December it's time to spread some cheer!
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2 minute read
Changing the way you think about marketing - my new path
By: Kelly O'Toole Date: 09/11/2020
Changing the way you think about marketing Hello, my name is Kelly and I’m new here, so I thought I’d share a bit about myself and how I got here.
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2 minute read
How Smart Website Content Turns Leads into Sales
By: Neil Clarke Date: 30/09/2020
Smart website content has created quite a stir in the web development world, as well as turned heads in professional circles. You can create effective smart content that has high chances of converting your leads into sales on your companies site. Read on for insights on what is smart content, how to create it and the impact it has on your user experience, sales and conversions.
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3 minute read
Really Easy and Effective SEO for Manufacturers - The Game Plan
By: Joy Date: 25/08/2020
There’s an open secret regarding SEO for manufacturers which other industries are quietly jealous of: SEO is (relatively) easy for manufacturing companies.
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4 minute read
How sales and marketing work together helping customers in tough times
By: Joy Date: 08/06/2020
The impact of the current health crisis has touched all of our lives in some way, bringing with it uncertainty and concerns for what the future will hold. At this time, not only will your teams be looking to you for guidance and reassurance, but so too will your customers. Our customers have been amazing at letting us know where and when they need extra help and support. Whether its additional...
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3 minute read
How to keep your sales team motivated during a crisis
By: Tate Lasquros Date: 12/05/2020
Whilst most of us have become accustomed to our new working conditions, for a sales team that’s used to the buzz of a busy office, adjusting to working remotely and a decrease in leads can be more of a challenge; and managing that team can be even harder. Keeping your sales team engaged and optimistic is key to the success of your company but finding ways to do just that can be difficult without...
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2 minute read
Tips for working remotely and surviving lockdown
By: Jade Date: 31/03/2020
In these unprecedented times, working from home is fast becoming the norm. Being comfortable in your surroundings with limited distractions and a high level of productivity is key to setting yourself up so that you are able to perform your job to the best of your abilities. Whilst the temptation might be to roll straight out of bed and log in, unfortunately this won’t help with your productivity...
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2 minute read
Planning your successful CRM migration
By: Shona Date: 14/11/2019
Which CRM are You Currently Using? While the solution you are currently using may fall short of your current business requirements for data management, there must be elements of the process which work for your business (otherwise why would you have been using it for such a period of time?). Analyse your business requirements for each team who will be using the CRM moving forwards Document them...
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3 minute read
How to Do a Content Audit & Increase Your UK Manufacturing Organic Google Rankings
By: Joy Date: 01/10/2019
Just think about all the content your business has produced over the years from website copy to press releases, brochures, blogs or newsletters. Some of this content might just need an update and some perhaps no longer applies to your current business offering. Whatever the reason for your ‘spring clean’ a content audit not only lets you re-evaluate what’s working and what’s not but also enables...
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3 minute read
SEO-How Do I Get My Expo Webpage Found? Websites for Manufacturers
By: Shona Date: 08/05/2019
What you manufacture is bespoke – shouldn’t that give you the edge over other manufacturers when it comes to your presence online? Unfortunately, in this competitive environment this isn’t necessarily the case.
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3 minute read
Digital marketing for manufacturers, increase Your lead generation
By: Joy Date: 10/04/2019
There is a common misconception that manufacturers are behind the trend when it comes to marketing and increasing their online presence compared to other industries. We have found that the manufacturers that approach us for help with their lead generation and digital marketing actually know exactly what they want and have an idea on how to achieve it (the biggest marketing challenge for...
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4 minute read
Get Prospects to Your Manufacturing Expo Using Your Current Software Tools
By: Shona Date: 02/04/2019
As a business there will be tools which you use for the everyday promotion of your business and products/services. Like everyone, you need to attract prospects, gain their interest and their trust, nurture them with information which resonates with them and eventually win their business.
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3 minute read
How To Attract Leads To Your Next Manufacturing Expo Stand
By: Joy Date: 26/03/2019
Earmarking budget and resources to an industry lead expo is a huge commitment for most companies. You want to ensure that you get your monies worth out of every show. Being given a role in an organisation's expo’ team is both exciting and daunting for most people, even the most experienced of sales people. To help you attract leads to your next expo, we have compiled a list of must dos and a few...
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4 minute read
Hiring a stand at the next manufacturing expo? Plan - why, what & when
By: Shona Date: 12/03/2019
Plan - why, what, when? Start thinking about which expo/audience suits your organisation to discover which to showcase your products/services. When is it? Is that long enough to consider your objectives for exhibiting, time to design and build your stand? Time to create a full marketing campaign that runs before, during and after the show? To help you get your manufacturing expo plan right, we...
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2 minute read
7 Top Tips for Being Successful in Sales
By: Tate Lasquros Date: 07/02/2019
It’s never easy finding the best routine for your sales process nor is it easy to find a rhythm that suits you, at first. In fact, it’s kind of scary and worrying, especially starting a new role or even company, as you want to perform well and get off to a good start. How do you do it? Do you read books on sales motivation? Do you speak with sales people who are experts in their industry? Many...
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3 minute read
Prospecting and How to Choose Best Fit Customers
By: Tate Lasquros Date: 31/01/2019
Not every company is a good fit for your products/services so how do you ensure you are attracting the best fit customers? Prospecting and finding the right type of people to talk to, who are both a good fit for their business and yours. Targeting the right audience is key to growing your sales pipelines and your business as a whole, every company will have a specific target market in mind that...
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3 minute read
The Personal, Yet Professional Approach to Marketing Automation.
By: Tate Lasquros Date: 15/01/2019
Let's focus on video emailing and the power it has over a standard email. Referring back to the 'Project lion' course (mentioned in my previous blog 'Sales Automation tools for the new age') before Christmas, Dan introduced video emailing, how it works and the benefits it has over a standard email. Since using this, I can hands down say it works, simply because of the personal approach and the...
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2 minute read
IT'S A NUMBERS GAME - Building Your Sales Pipeline
By: Tate Lasquros Date: 18/12/2018
After writing my first blog on sales automation, I thought I’d focus on another key element: calling. When people hear the word calling in the sales world, most of the time they’re probably dreading it as its normally telesales or cold calling that they're thinking about. But with HubSpot, you learn an entirely new process and in fact it’s not cold calling at all – it’s warm Sales Leads that you...
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3 minute read
How to Generate Leads from High Net Worth Individuals
By: Joy Date: 23/11/2018
Whether you are selling high end goods or good quality services, targeting high net worth individuals (HNWIs) is a completely different game than attracting prospects in general. This group are highly skilled, digitally savvy and spend a lot of time online, they’re well-read and extremely selective on which brands they share their personal info’ with and when sharing on social. This article gives...
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4 minute read
Sales Automation tools for the new age
By: Tate Lasquros Date: 09/11/2018
Being in sales for quite a while, I know all too well about time efficiency and trying to make the most of your day. You plan your day to make X amount of calls, follow up with emails or send out X amount of emails to try and create new business opportunities for yourself. Now sometimes you might fall a little behind following up with tasks, emails and calls simply because you either forget or...
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2 minute read
Business Acquisition – Which Content Types for Your Sales Leads?
By: Tate Lasquros Date: 02/07/2018
In 2018, grow focussed businesses need to market to their specific audience With relevant, helpful content; content that is easily found when prospect is seeking a solution. The web has become a noisy place, saturated with content that makes it difficult for your organisation to stand out. In this blog I’d like to update how the type of content you create and when you use it can help you with...
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5 minute read
Changing the Definition of Personal Data – GDPR Guide
By: Joy Date: 27/03/2018
The world has changed in the last 20 years. This is the last time that the laws governing privacy and security were updated. There is much we as a society need to do in order to protect our fundamental human rights. We only need to look at the advancement in cloud-based software, smart gadgets, social apps and email marketing automation. No wonder it’s taken 4 years to prepare these EU General...
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2 minute read
GDPR Guide - What’s a DPO and does my Business Need One?
By: Joy Date: 20/03/2018
This section of our GDPR blog series covers what a DPO is, whether your business needs one and outlines the responsibilities, qualifications and role of a DPO. This mandatory position ensures that your organisation is compliant with the European Union’s General Data Protection Regulations (GDPR)
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1 minute read
GDPR Guide, Business Tools and Jargon Free Info’
By: Joy Date: 13/03/2018
Read Quattro’s GDPR Guide and series of blogs every week to discover all you need to know about GDPR. Receive web and marketing tools from double opt in templates and check lists to ideas on how to market your business in the new GDPR landscape. You know that you only have approx’ two months until the EU General Data Protection Regulation laws apply, so start reading our guide now…
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2 minute read
Our Agency's Story; What is the Best CRM Software?
By: Joy Date: 16/05/2017
We needed a really simple to use, Customer Relationship Management (CRM) System. An organised system that followed our prospects from their first ever communication with us to a sale and beyond, that kept our pipeline in check and a platform that grew with us. This is basically our story of how we chose our CRM and why. Hopefully this blog will help you decide and stop you from making one of the...
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4 minute read
Need to Predict Sales Accurately But No Time Machine? Download Free Sales Pipeline Template
By: Joy Date: 22/12/2016
Whether you currently use a sales leads scoring system, statistical analysis, a time machine or meet with a clairvoyant, we all find it difficult to predict accurately which of our sales prospects will buy and when they're likely to do it. The quickest way for a business to grow is to take charge and effectively manage the sales pipeline. The more up-to-date and accurate your sales pipeline, the...
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2 minute read
8 Take-Aways on Why You Should Attend Inbound
By: Joy Date: 15/11/2016
Well after returning to the UK yesterday after a whirlwind visit to Boston it's difficult to know where to start! This amazing event is packed full of business owners, marketing professionals, web developers, savvy socialites, content writers and more, all sharing their stories and expertise. Along with meeting and making many friends from a variety of backgrounds, there is also so much to learn...
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5 minute read
What’s Important a Lead or a Qualified Lead in Manufacturing?
By: Joy Date: 30/06/2016
There’s a growing trend in the manufacturing industry of business owners who are tired of spending time and money on unqualified leads not ready to buy and of demotivated sales teams.
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3 minute read
Who wouldn't love a constantly evolving website? GDD is the future
By: Joy Date: 11/05/2016
So firstly you're thinking 'what is GDD and how can it help my business?' GDD or Growth Driven Design is a methodology for delivering websites based on how users actually use them. The key benefit for businesses is that GDD websites' deliver a much greater ROI in terms of user experience and lead generation than their traditional counterparts.
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2 minute read
Energise Your Opportunities, Prioritise SEO Inbound marketing
By: Guest Blogger Date: 14/01/2016
SEO Really Works It might sound like a laborious task optimising your business website but SEO really does work. The problem many companies face is that they want to see immediate results, however SEO should be seen as a gradual branding scheme rather than just a marketing one.
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2 minute read
To Tweet or Not to Tweet? 5 Ways Twitter Helps Build Your Brand
By: Joy Date: 20/11/2015
To Tweet or Not to Tweet? That is the Question Many businesses don't take social channels seriously enough. Especially when you consider the branding and promotional potential these platforms offer.
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3 minute read
10 Reasons Why Your Business Ought to be Blogging
By: Joy Date: 12/11/2015
Why Blog? In short, It's a free and easy way to communicate with the world, to increase your companies brand awareness, market your products/services and rate higher with those search engines so if you haven't started yet...start now! Here's just 10 reasons why your business ought to be blogging...
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3 minute read
Is Your Website Easy to Use? Make it Friendly in 7 Steps
By: Joy Date: 10/11/2015
Many companies overlook the fundamentals of converting website traffic into leads. In this blog I will discuss ways in which you can improve your websites conversion rate by addressing 7 simple user experience tasks. We've also got a free E-guide on 'How to Convert Web Visitors into Enquiries.' which you can download at the end of the blog.
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3 minute read
Helping is Selling - Industry Insights and How to Improve Sales.
By: Joy Date: 04/11/2015
The where, what and why people buy has changed over the years and will be forever changing. In order to meet the needs and wants of our customers we must change the way we sell.
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4 minute read
Why Conversion Rate Optimisation (CRO) is Essential
By: Joy Date: 21/10/2015
So your online marketing is working and website visits are on the increase, but you’ve still not had an enquiry, what’s gone wrong?
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4 minute read
Sharing is Caring, How Marketing is Evolving, Look at Inbound.
By: Joy Date: 20/10/2015
Sharing is Caring What I love about the digital marketing industry is that it is full of people ready to help, advise, answer questions and generally fix people's problems. There are forums everywhere where experts in their field share their information and experiences with others for free, that’s right FOR FREE!
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3 minute read
6 Most Successful Marketing Practices You Should Follow
By: Joy Date: 15/10/2015
When you look at who's successful in any industry you often question how are they doing that? What are they doing that you’re not? As HubSpot Platinum partners we get the opportunity to have a sneak peek at what's up and coming.
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2 minute read
How To Maximise Your HubSpot Website Performance.
By: Neil Clarke Date: 01/10/2015
The goal of this article is to show you how little changes can make a huge difference. Businesses all too frequently underestimate and miss the little things that make the difference between a good website and great website performance. It only takes one small mistake or omission in your website to hamper search visibility or to turn the potential client off.
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3 minute read
12 Critical Factors to Ensure Your Business has a Website that Works
By: Joy Date: 29/09/2015
Don’t overlook the little things that make great websites. Your business website is your virtual shop window, showcasing your products and services 24 hours a day. It is the most important piece of your marketing collateral and the one thing that all your marketing activity points back to. So often though, businesses underestimate this and miss the little things that make the difference between a...
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3 minute read
3 ways to get found in organic search results with inbound
By: Neil Clarke Date: 28/07/2015
The key to generating business through your website is being found by potential customers for the keywords and phrases they search for.
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3 minute read
Get found by Google. 7 easy website design tips to optimise your pages
By: Neil Clarke Date: 23/07/2015
There are seven key elements that every page of your website should have to be found in search results, does your website have them all?
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4 minute read
5 Benefits of Inbound Marketing Over Adwords to Boost Lead Generation
By: Neil Clarke Date: 21/07/2015
We’re often asked "why should I market my business with inbound, when Google Adwords is generating a consistent level of traffic each month?"
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2 minute read
No Website Design Tips, Inbound Marketing, Just a Story About Success.
By: Joy Date: 17/07/2015
or this blog I’d like to take you in a different direction. Like me you will have had a long week, read lots of ‘how to’ guides, ‘5 ways to do this’, and ‘3 tips to do that’, so today I’ve decided to go with a story (and please forgive me for allowing the romance novelist in me to come out a little).
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2 minute read
Website design tips to keep visitors – try the 5 second test
By: Neil Clarke Date: 15/07/2015
It takes 5 seconds for a consumer to decide whether your website is the one they’re looking for or not. Does your website pass the 5 second rule?
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3 minute read
What makes you click? 5 easy website design tips to grab attention
By: Neil Clarke Date: 10/07/2015
With over 1 billion active websites online, how do you make sure that it’s your website that people click on.
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3 minute read
Creating the ultimate website project team
By: Neil Clarke Date: 08/07/2015
Find out how to assemble the dream team that will ensure your website not only looks great, but performs well and generates those all important enquiries.
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3 minute read
Customer Insights for Marketing Managers
By: Joy Date: 03/07/2015
As a marketing manager you'll know the importance of understanding your audience, but how well do you really know them? Do you know your potential customers?
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3 minute read
Where do you start? Web design tips for marketing managers
By: Neil Clarke Date: 01/07/2015
So you’ve been given the enviable task of commissioning your companies new website, but where do you start?
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4 minute read
Open all hours, but have you forgotten how to sell?
By: Neil Clarke Date: 25/06/2015
How many times have you researched a product or service online? It may have been to get the best price for something you wanted or to find a solution for that tricky kitchen DIY job, or even to get an idea of where to go on holiday.
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4 minute read
How to do more with less, when marketing budgets get squeezed
By: Neil Clarke Date: 22/06/2015
Every successful company sees the value of marketing. It is the single most important activity in raising brand profile and getting your business in front of potential customers. But with many businesses, marketing budgets get continually squeezed while business owners still expect results. Sound familiar?
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2 minute read
The missing ingredient preventing manufacturers from making more sales
By: Neil Clarke Date: 19/06/2015
Every day there are hundreds of design engineers, specifiers and procurement managers across the world searching for suppliers like you. How can you be sure that you have a chance at their business?
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2 minute read
Attract new customers with Inbound marketing Stratford Upon Avon
By: Joy Date: 17/06/2015
What is Inbound Marketing? Wiki's Definition is: "Marketing activities that bring visitors in rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers..."
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2 minute read
Apple’s secret ad blocking tech, time to kiss adwords goodbye
By: Neil Clarke Date: 15/06/2015
Last week Apple held its worldwide developers conference in San Francisco. A chance for the tech giant to showcase its latest software developments ahead of new product launches this autumn. In amongst all the innovation was one little nugget of information hidden in the developer pack, which has the potential to massively affect the way millions of businesses market themselves online.
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3 minute read
Making yourself heard online
By: Joy Date: 12/06/2015
Now that digital is a part of all our lives communication should be easy shouldn't it? After all we don't have to have to pick up a phone or go and visit anyone anymore, we can do it all instantly online via email or social media. With an increasing amount of data being thrown at us every day, the noise is getting louder and it's increasingly hard to make yourself heard.
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3 minute read
What Kind of Boss are You?
By: Joy Date: 10/06/2015
Leadership tips to motivate your marketing team happy... Some bosses give their team birthdays off, some buy employees a cake and maybe a mini office party, others expect their employees to buy the cake. So what kind of boss are you?
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3 minute read
Going mobile: 5 tips to ensure your new website is a success
By: Neil Clarke Date: 08/06/2015
Now that your company has decided that it needs a new mobile-friendly website, it’s over to you as the marketing manager to make it happen, but where do you start? Responsive websites adapt to the size of screen they are viewed on. Do you have your existing site rebuilt? Do you commission a brand new design? Is your text still relevant to your customers or do you rewrite it? Inevitably what...
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4 minute read
When Google bites: 3 tips to get your traffic back
By: Neil Clarke Date: 04/06/2015
Following Google’s mobile update, more and more businesses with desktop websites are starting to see visitor numbers falling and enquiries dropping off.
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3 minute read
Motivate Your UK Manufacturing Marketing Team Happy
By: Joy Date: 02/06/2015
Let Them Eat cake! If your UK manufacturing marketing team is happy, they work smarter, productivity increases, sales and profitability increase and everyone is rewarded; a piece of cake right? Individuals are motivated by many different things. Getting to know your employees and identifying their key drivers is a must in the search for happiness.
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2 minute read
What is mobile optimisation and why is it important?
By: Neil Clarke Date: 30/05/2015
With all the recent hype about mobile optimisation and responsive websites it’s easy to get caught up in the frenzy, but what does it all mean for your business and what should you do?
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2 minute read
A Little Less Jargon Pls, Marketing Acronyms Deciphered.
By: Joy Date: 14/05/2015
Do you find the over-use of abbreviation and marketing acronyms frustrating?Call it "straight talking", "in layman's terms" or just speaking plain language, why can't people just keep things simple?
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1 minute read
Why manufacturers should Use social
By: Joy Date: 29/04/2015
The Midlands is the birthplace of the Industrial Revolution and home to some of the World's most advanced manufacturing with approx 32,000 companies, employing 600,000 employees (via: madeinthemidlands.com). Yet manufacturing as an industry is slow to fully embrace social media as a platform for business growth. In this article we suggest why manufacturers should social
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3 minute read
Google Mobileggedon 3 tips for Tourist Attractions in Warwickshire
By: Neil Clarke Date: 23/04/2015
With the announcement that Google mobile search will favour websites optimised for mobile devices, it’s easy to panic and make the wrong decisions in an attempt to make your desktop website mobile ready. There’s a lot at stake, lost visitors to your website means lost customers and lost customers means lost revenue.
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5 minute read
Google mobile update hits tourism industry hard: advice for attractions
By: Neil Clarke Date: 21/04/2015
UK tourist attractions may see a reduction in visitor numbers from May Bank Holiday onwards, as mobile users struggle to find some websites in Google mobile search. Back in February Google announced on its Webmaster central blog that it would be updating its search algorithm to take mobile-friendliness into account as a search-ranking signal.
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3 minute read